![]() On the surface, the styling was almost identical to the New York sensibility jeans and Timberland boots with a puffer jacket. Their love for brands saw them throwing on adventure gear including puffer jackets and mountain jackets with distinctly Italian flair. Named for their propensity to hangout at sandwich bars, the Paninari displayed their appreciation for the finer things in life outwardly, by driving luxury motor vehicles and cranking the volume on Duran Duran. ![]() ![]() Puffer jackets have the Italian tick of approval thanks to the Paninari youth subculture in the 1980s. Both of these origin stories have been instrumental in the modern developments of adventure gear that can quite literally save lives in treacherous wilderness conditions. For the climb, New Zealand brand, Fairydown, reworked Finch’s jacket design into something closely resembling today’s puffer jackets.Īnother version, arguably a less direct descendent of the modern puffer jacket, was designed and patented by Eddie Bauer in 1936 when the woollen clothes he was wearing on an expedition got wet and froze solid, causing him to barely escape with his life. Years later, Finch stood as advisor to Edmund Hillary for his climb to the peak of Everest in 1953. Mallory and his university student climbing partner were both last seen alive trekking high on the mountain, wearing their tweed. ![]() In 1924, the expedition troupe returned to Everest again, this time without extending an invitation to Finch. After Mallory failed to reach the summit in his tweeds and unassisted by oxygen, Finch was given his chance, reaching 8 360 metres - the highest anyone had made it before. ![]()
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