![]() ![]() Increase engagement within your app by rewarding customers who conquer difficult levels or limited time events.Encourage users to upgrade from a free trial to a basic subscription by offering a reward equal to or greater in value than the cost of a one month subscription. ![]() Retarget lapsed customers with ads/notifications/emails that highlight a reward for re-engagement.When choosing which Moment you want to drive, think about prioritizing the metrics most important to your business goals, whether that’s increasing retention or increasing participation in an event.Ĭonsider the following goals when testing your campaign strategy: 1 Users will then engage and complete the action.Select the rewards that will be offered to the consumer.This can be anything from watching a video to subscribing to a channel Set the action (aka Moment) that you want to drive.The major steps of your Moments campaign include: 1 When investing in Amazon Moments for your business, you’ll start by creating a Moments “campaign ” you’ll conduct all Moments business in your Moments Console. This allows marketers to set up campaigns without the worry of reward sourcing, management, or fulfillment. Movements offers a simple, intuitive packaging rewards program that operates through a self-service console. “Amazon is reinventing the way companies approach marketing by letting them turnĮngagement campaigns into rewarding moments that drive long-term value.” This loyalty initiative is all about garnering long-term ROI without spending a large sum of company spend.Īs head of Amazon Moments, Amir Kabarra said when the service was first launched: 2 They then choose which rewards they want to send to their loyal users.Īmazon offers the example of a fitness app choosing a high-value action like a user completing 30 workouts before they receive a reward, knowing that, based on data, after 30 workouts most users continue to use the app. Brands can choose which actions they want to reward within their app. Why it can increase ROI for your company.Īmazon Moments is a service that is simple, affordable, and extremely customizable.Amazon Moments: Everything You Need to Knowįrom news sites to streaming services to games, major brands are utilizing Amazon Moments to capture the attention of old and new consumers, rewarding loyal customers with both physical and digital gifts. In this guide, we’ll break down everything you need to know about this new program and how it can benefit your business in the long run. All products are sold and fulfilled by Amazon. These rewards could look like $10 Amazon gift cards, electronics, toys, clothing, and more. So in 2019, ecommerce giant Amazon released a loyalty initiative service, Amazon Moments.Īccording to Amazon, Moments uses a “cost-per-action” (CPA) model, allowing developers to increase user actions by rewarding users with physical or digital items when they complete a certain action. With every product under the sun available online through hundreds of ecommerce sites, Amazon realized that in order to increase engagement between shoppers and their vendors, they’d need to sweeten the pot. ![]()
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